image lab.
Client: Image Lab | Agency: Contrast Creative
Image Lab trains those interested in working within the Fashion industry. Looking to enrol the next generation of stylists, make up artists and photographers they wanted a brand with a strong fashion vision paired with a feeling of trust and knowledge.
Drawing on influences such as VOGUE, a classic serif font was utilised as the main brand font, while additional padding and typeface pairing aded a modern touch.
The underline of IM was to create an intentional future feature for marketing materials. The concept was to pull out the I'M to create personal and vibrant campaigns featuring current students.
